Conference Speakers - August 8th
Greg Rollett - Keynote
5 Lessons From Writing, Rapping And Winning Emmy's That Will Help You To Stop Waiting For Permission And Get What You Want In Life and In Business
Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author and Entrepreneur who helps people to use media and marketing to make a bigger impact in the world. He is the founder of Ambitious.com, a partner at the Celebrity Branding Agency and the creator and co-host of the reality show, Ambitious Adventures. He is also a dad of 2 awesome boys who married his high school sweetheart. Greg's work has been seen on ABC, NBC, CBS, FOX, CNN, CNBC, E!, Bravo as well as in Forbes Magazine, Inc, Fast Company, Newseek, InTouch and other leading media outlets.
Shawna Suckow - keynote
Don't Become Extinct - Join the Sales REVOLUTION! & Breakout: Are you Truly Differentiating Yourself?
Many entrepreneurs put up their shingle, and await referrals to come in. They come up with a name, a logo, and a website and that’s the extent of their branding. Wouldn’t it be fantastic to be so well-known in the marketplace that your phone wouldn’t stop ringing? Join Shawna Suckow for a candid look at common small business marketing efforts (or lack thereof!). She’ll rip off the band-aid and share what’s NOT working (things many of us do), and then give you lots of ideas that WILL work for your small business to become unstoppable.
Shawna Suckow, CMP, was a million-dollar buyer in the hospitality industry for over 20 years. In 2008 she founded an association of B2B buyers, which now has over 3,000 members across North America.
She began studying buyer behavior in earnest in 2009, and speaking to audiences of salespeople who were frustrated with the shifting marketplace and the influences of technology. She wrote her first book on the subject in 2012. Her third book is called Don’t Become Extinct – Join the Sales Evolution.
She now travels the globe helping salespeople and businesses to understand the ever-evolving buyer landscape. Honors include being named to the Global Top 100 Women Business & Tech Speakers, Planners' Favorite Speakers lists of 2014 and 2015, and Top 8 Speakers of 2013 (along with James Earl Jones!). Shawna lives in Minnesota with her husband, two teenagers, and two really big dogs.
YES is Best!
International wedding and commercial photographer Brian Adams shares his approach to business and life as he shows you how this powerful mantra can open doors and lead to unexpected, positive, and life-enriching success; diversifying your business and your life at the same time.
Since 2002, Brian has photographed more than 1000 assignments in 25 states and 10 countries and his photographs have been showcased on Oprah, Dr. Oz, HGTV, Good Morning America, published on the covers of multiple books, and printed in Professional Photographer, Town & Country, and People Magazines.
Saying “Yes” has enabled Brian to live the life the life he wants to live and simultaneously found and work with other companies and organizations in the photography, marketing, and wedding space: Equalove, Snapshots, The Greatest Chapter, and EditTeam.
Colleen Bianco Bezich
Put the Law to Work for You - Protect & Profit from Your Small Business
A Legal Primer for Entrepreneurs
Colleen has spent the past 7 years representing emerging leaders in business, government & non-profit organizations. A passionate advocate, Colleen is committed to sustainability, transparency & comprehensive, cost-effective legal representation. She strives to formulate proactive, preventative strategies that minimize risk while maximizing profitability for her clients.
Colleen also produces digital content for clients such as the Philadelphia Eagles and Philadelphia International Airport via the production studio she operates with her husband. When she's not counseling clients or producing videos, Colleen volunteers for the Alzheimer’s Association & Philadelphia Volunteer Lawyers for the Arts.
Increase Productivity and Profit in your Business using Technology
Matthew has a passion for bringing technology and people together, and after 25 years building software solutions for Microsoft, Electronic Arts, Cisco, Saleforce.com and more, he started Blacktip to transform technology consulting for the Florida and regional Southeast markets. He believes that the right technology solutions can make companies and their teams thrive, so he listens to their clients’ needs, provide the highest quality service and work as a long-term partner to keep technology accessible, efficient and invisible.
Telling your Brand Story through Digital Media
Lauren is the event creative lead for The Elevated Experience and owner of Creative Laurels. As a creative consultant, Lauren works with individuals and businesses to develop and define their brand story. Including logo inception, writing copy, developing unique events, and designing digital media, Lauren is a brand engineer, giving each client a unique brand image using their authentic story. One of her most recognizable projects is the branding of the City of Tavares as "America's Seaplane City".
Lauren’s background in graphic design, business development and creative writing come together with her business Creative Laurels. Her passion for performing comedy and improv is the foundation of her creative powerhouse. Lauren has trained at The Second City in Chicago and is currently making laughs in Orlando at SAK Comedy Lab.
10 SEO & Online Marketing Tips You Never Thought To Do - Easy simple tips for small businesses to succeed at online marketing
Working in the world of web for nearly 20 years, David created custom projects from websites for small, Central Florida businesses to marketing and branding pieces for Fortune 500 companies. As co-host of the IWantBusiness Small Business podcast, David helps coach business owners on how to get started and expand their ventures. David's background in Business Management is invaluable in growing his business, Clarity Creative Group. He lives in Central Florida with his wife of 10 years, their daughter, and their dog, Shlomo.
List Building for Profit and Impact
Finally, a way to complete your sales funnel! There are 10 key pieces to creating an effective and lucrative Online Funnel. Jean Lanoue is a best-selling author, a national public speaker and has been recognized as one of America’s Premier Experts in Digital Marketing and Social Media. She is obsessed with solving your online puzzle. Jean solves your puzzle with a simple, straightforward step-by-step system that tells you where and when to place your pieces to get top dollar results. Her 10 Week Funnel system, guides you to know exactly what to do to get you the fastest funnel to cash.
Telling Stories. Going Live. Simple Snapping. New features on today's social media - How to do it, Which to use and Why!
With a marketing degree from UCF, and over a decade of experience, Erica is the owner of Beehive Social. She has worked with clients ranging from small businesses, tech startups, and multinational corporations to help leverage the power of social media. Erica passionately believe that the emergence of social media has created an opportunity for businesses to deliver an entirely new customer service experience. However, there is no “one size fits all” approach to marketing. The truth is everything can work (in theory), but it’s important to figure out what works best for you and your brand.
The Benefits of Proper Employee Selection: Training, Retaining, and Motivating your Most Valuable Employees
Mara Shorr, BS, CAC II-X, is a partner and vice president of marketing and business development for Shorr Solutions. A Central Michigan University alumni ambassador and alumni fellow, Mara brings a decade of marketing and communications experience to her clients. She is a Level II through X Certified Aesthetic Consultant, and regularly utilizes knowledge and experience from her position as the Director of Marketing for a leading dermatology and cosmetic surgery practice in South Florida, as well as her days owning her own marketing firm, The Leone Company. Focusing on both internal and client, Mara brings her background in marketing and development from her time in public television, public radio and the Florida Film Festival into the mix. She was a nominee for the Orlando Business Journal's 2013 "40 Under 40" and was awarded the 2013 Distinguished Young Alumni from Central Michigan University. In addition, she regularly serves as a national speaker and published author.
How to overcome objections without breaking a sweat!
We all run into objections from our prospects. The price is too high! I have to check with my partner. Can I think it over? We'll be back... the list is endless. Learn how you can help your prospect overcome their own objections right in front of you as Eric Shulman with Sandler Training shares some Jedi techniques you can use in your next sales encounter. May the Force be with you!
With almost 30 years of Sandler background, Eric is a true student of Sandler's methodology. He has trained thousands of sales professionals in over 100 different industries. His keynote speeches at national conventions are always a hit. He is both entertaining and informative...a true "Enter-Trainier". Eric's involvement with several local business organizations and chambers as well as local non-profits shows his commitment to giving back to his business community in a meaningful way.
When he's not teaching classes or networking at events, Eric enjoys playing golf with his wife Sharon, picking out songs on his guitar or riding on his Harley.
How to stay Motivated, Focused, and Happy in the Era of BUSY
In today's busy world, so many of us wear our "busy" on our shirts like a badge of honor, but is that a good thing? Join Cory Warren from Lean Green DAD to engage in a discussion on how to stay motivated, focused, and happy in the era of BUSY! You will walk away feeling rejuvenated, inspired, and hopefully a tiny bit less stressed with everything you have to do when balancing your work and life together!
Cory Warren is a husband, father of three, and vegan athlete who helps busy families eat more plant-based foods! His blog, Lean Green DAD, helps over-scheduled, busy people (mostly parents) maintain a healthy balance of plant-based nutrition, fitness, and overall wellness so they can go the extra mile for their families.
Data, Data, Data. Creating a call to action that tells you more about your true customer.
Founder of The Whittaker Group, an organization dedicated towards full-stack web & mobile application development, technical education, and technical documentation and also serving as the Lead Software Development Consultant for the Teradata Corporation in the Global Services Center of Excellence division. The Teradata Corporation is a Global leader in Data Warehousing providing consulting services in Data Analytics and Data Science. David has provided technology consulting services to fortune 500 companies, medium size business, and startups. Obtaining his formal education at Rollins College, he continues to explore the infinite possibilities of the cross section between business, culture, and technology.
Financial Management for Small Business SUCCESS
Even if you have you reconciled your books on a timely basis, how do you know you're looking at the right information for decision making? This presentation will offer a tip or two about how to better understand what your numbers are telling you about your business.
Jerry Weiner has had an illustrious financial career including working as a staff accountant for one of the “Big 8” accounting firms, completing his CPA, and developing and selling two successful businesses; a bank accounting & planning software business (IPS) and a digital photo lab (ProWedding Digilab – PWD). Since retiring for the second time, Mr. Weiner has provided a range of consulting services to small businesses and their owners. These services include planning & budgeting, accounting & reporting, personnel management and CEO mentoring. Jerry also spends his time as a volunteer advisor and fundraiser for various organizations that support education, persons with developmental disabilities and persons with aging issues.