Conference Schedule - August 7th & 8th


The Elevated Experience is an extraordinary get-together!  Leaders from both established and emerging companies presenting content that will inspire, motivate and make a big impact in your day-to-day.  

Events marked with an asterisk * are included in 'The Whole Experience' Ticket.  Some events require an additional preregistration fee and ticket ($), while the rest are included in the overall conference registration.

The schedule is subject to change. 

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August 7th



4:00 PM

Hotel Check-in * ($)

Conference attendees staying the night can start checking in at the Front Desk. Reserve you room at Mission Inn Resort and ask for the Elevated Experience special room rate.

5:00 - 6:30 PM

Your Image Matters - Headshot mini-session *

Enjoy a mini-session in the beautiful Plaza at Mission Inn Resort with a talented photographer and quick beauty touchups. (Included with ONLY the Whole Experience ticket)

7:00 - 9:00 PM

Welcome Reception * ($)

Join us for The E2 Welcome Reception of light hors d'oeuvres, cocktails and dessert in El Gitano. Details and Ticket Price



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August 8th



7:00 AM

Breakfast Buffet * ($)

Say “Good Morning” to your fellow attendees over coffee and the breakfast buffet in the La Hacienda restaurant!   

8:00 am

Registration Desk Opens

Check in at the Grand Ballroom, review the schedule and make your plan for the day.

9:00 am

Welcome and Keynote by Greg Rollett

5 Lessons From Writing, Rapping And Winning Emmy's That Will Help You To Stop Waiting For Permission And Get What You Want In Life and In Business

10:10 am

Morning General Session with Cory Warren

How to stay Motivated, Focused, and Happy in the Era of BUSY

In today's busy world, so many of us wear our "busy" on our shirts like a badge of honor, but is that a good thing? Join Cory Warren from Lean Green DAD to engage in a discussion on how to stay motivated, focused, and happy in the era of BUSY! You will walk away feeling rejuvenated, inspired, and hopefully a tiny bit less stressed with everything you have to do when balancing your work and life together!

11:00 am

Coffee Break 

11:20 AM

Morning Breakout Session - choose one:

Eric Shulman

How to overcome objections without breaking a sweat!

We all run into objections from our prospects. The price is too high! I have to check with my partner. Can I think it over? We'll be back... the list is endless. Learn how you can help your prospect overcome their own objections right in front of you as Eric Shulman with Sandler Training shares some Jedi techniques you can use in your next sales encounter. May the Force be with you!

Jerry Weiner

Financial Management for Small Business SUCCESS

Even if you have you reconciled your books on a timely basis, how do you know you're looking at the right information for decision making? This presentation will offer a tip or two about how to better understand what your numbers are telling you about your business.

Erica Linguanti

Telling Stories. Going Live. Simple Snapping. New features on today's social media - How to do it, Which to use and Why!

12:00 pm


Enjoy a plated lunch while sharing stories and inspiration from morning sessions!

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August 8th



1:00 pm

Afternoon Keynote by Shawna Suckow

Don't Become Extinct - Join the Sales REVOLUTION!

Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American B2B buyers are particularly different than they were just a few years ago. Following the recession, buyers changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and buyers don't respond to email anymore. They're using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do?

2:10 PM

Afternoon Breakout Session 1 - choose one:

Jean Lanoue

List Building for Profit and Impact

Finally, a way to complete your sales funnel! There are 10 key pieces to creating an effective and lucrative Online Funnel. Jean Lanoue is a best-selling author, a national public speaker and has been recognized as one of America’s Premier Experts in Digital Marketing and Social Media. She is obsessed with solving your online puzzle. Jean solves your puzzle with a simple, straightforward step-by-step system that tells you where and when to place your pieces to get top dollar results. Her 10 Week Funnel system, guides you to know exactly what to do to get you the fastest funnel to cash.

David Forman

10 SEO & Online Marketing Tips You Never Thought To Do - Easy simple tips for small businesses to succeed at online marketing

Excited to include actionable tips & tools that Clarity Creative Group uses with our client's websites & marketing to help them get the most conversions. These include onsite & off site SEO and social media. From tools to help you save time to overlooked techniques, these ideas don't require a computer science or marketing degree to implement and can really help turn around and give a fresh view of your marketing efforts. Easy simple tips for small businesses to succeed at online marketing.

Colleen Bianco Bezich

Put the Law to Work for You - Protect & Profit from Your Small Business! A Legal Primer for Entrepreneurs.

 3:00 PM

Afternoon Breakout Session 2 - choose one:

Shawna Suckow

Are you truly differentiating yourself?

Many entrepreneurs put up their shingle, and await referrals to come in. They come up with a name, a logo, and a website and that’s the extent of their branding. Wouldn’t it be fantastic to be so well-known in the marketplace that your phone wouldn’t stop ringing? Join Shawna Suckow for a candid look at common small business marketing efforts (or lack thereof!). She’ll rip off the band-aid and share what’s NOT working (things many of us do), and then give you lots of ideas that WILL work for your small business to become unstoppable.

Lauren Farrell

Telling your Brand Story through Digital Media

Matthew Bookspan

Increase Productivity and Profit in your Business using Technology

Rapid change in the landscape requires the Digital transformation of your business. Automating systems and processes will save you time and money. Come join this informal conversation and learn how to make your business more efficient leveraging technology.

3:40 PM

Afternoon Break

Time for a healthy snack!  Stop by our Trail Mix Bar in the Ballroom Foyer.

4:00 pm

Afternoon Breakout Session 3 choose one:

Bryan Adams

YES is Best!

A commitment to low-cost risks can reap huge rewards in business and in life. Brian Adams will take you on a journey through the past 17 years of his business ownership life and the decision-making process (or lack of one) that eventually led to his "Yes is Best!" philosophy.

Saying "Yes!" has enabled Brian to travel the world, connect with incredible people, and have unforgettable experiences with lots of success and failure along the way. Most importantly, saying "Yes!" has caused Brian to learn a lot about himself, other people, cultures, customs, business, and life in general.

As you learn about his successes, failures, methods, and motivation, you may decide that "Yes is Best!" is the best fit for you ... yes? ;) This seminar may contain NSFW language and possible discussion of taboo topics like sex, drugs, religion, and death. You have been warned.

David Whittaker

Data, Data, Data. Creating a call to action that tells you more about your true customer.  

So many avenues to place your marketing message.  Google, social media, print, online, and so much more.  Learn how to create calls to action that provide you the right data.  The kind of data that lets you tailor your message to sell to your perfect client!  

Mara Shorr

The Benefits of Proper Employee Selection: Training, Retaining, and Motivating your Most Valuable Employees

In the beginning, a brand new business survives on the same motto as any other business: do more with less. However, with success must come growth. One of the most common questions received is this: “When is it time to hire another team member?” Understand the benefits and pitfalls of proper/improper employee selection, as well as the costs associated with recruiting, hiring, training, incentives, and retention… in other words, how to get (and keep!) your new favorite employee from the start. Plus, find out how to deal with the age-old battle of employees stealing your business!

4:50 PM

How to make it all happen?

Closing Remarks

Get motivated before you leave to draft a plan for how to make it happen! 

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